2016 was the year of food delivery that embarrassed traditional restaurants, forcing them to renew and reconsider their own organizations.
What are the trends for 2017?
1-Location. Flexibility in furniture, tables farther apart, high counters for happy hour, lounge corners, and “boutique” areas with selected products for sale and walls equipped for smartphones and tablets. There are also trendy alternatives like food halls or unusual places with no chairs or rooms, where the only goal is to provide an experience and quality meals.
2-Service. Gone are the bare tables, paper napkins and waiters in t-shirts for linen tablecloths, silverware and waiters in suits; the old times have returned, with classic and elegant service.
3-Green. Healthier foods, locally grown products and food safety with a focus on the environment: No to food waste and Yes to reuse of products in the kitchen that would otherwise be thrown away.
4-Marketing and social. Business catering welcomes innovation and digital marketing to attract new customers and turn them into fans, creating experiences that can be shared and converting them into major sellers. Social activities should not be improvised and sporadic but aimed at information, promotion and story-telling.
5-Organization. Preference is given to a horizontal internal organization and no longer pyramidal, supporting teamwork and introducing new schedules with redistribution of work shifts for a site that is “always open”.
6- Data. In social terms, in dealings with suppliers, in the hall, they circulate useful data to derive information about customers and the market to improve themselves and be attractive to other segments. Knowing the data you can aim at the customer’s taste, respond to specific needs and go beyond your expectations to have a greater chance of being selected again.
7-Branded restaurants. From the introduction of dining in non-food retail chains, to the opening of brand restaurant chains that have nothing to do with food, such as the Ducati Caffè in Rome and Seoul. Or the case of Kellogg’s and Nespresso which, in big cities, compete with bars and restaurants that were once suppliers.
Our trends for 2017? Brilliant dishes for satisfied customers!